I just found out Fashion house BCBG Max Azria Group Inc, is possibly looking to sell. Obviously for allot of money but what does this mean for us savvy women who wear these brands. The company, owns the BCBG, BCBGeneration, Max Azria and Herve Leger lines. I wear many different variations of these so what does the future look like for us discerning savvy women for the design styles themselves will they change because of a new owner? Also will this mean some great sales on all the BCBG product lines as they look to sell inventory to bring in more cash flow for the books for any pending sale. Right now is probably a great time for us women to keep a watchful eye on BCBG and look for those deep discount sales.
From what I know BCBG has been in financial difficulty before and possibly for sale in the past. As this brand faces very tough competition and pressures they will need to be innovative and fresh with meaningful low prices to attract women who are looking for a great looking brand at affordable prices.
Many different celebrities wear BCBG, Louise Roe, who attended BVLGARI’s celebration of Elizabeth Taylor’s collection of BVLGARI jewelry at BVLGARI Beverly Hills boutique in Los Angeles, The British TV host wore a BCBG Max Azria Spring 2013 dress for the occasion. Also Beyonce, Angelina Jolie, Demi Lovato, and Selena Gomez who wears BCBG Max Azria often. Also Kristen Stewart In BCBG Max Azria.
No matter what happens next for them this should be interesting for us the customer as this is a brand that I know many of my friends also wear and like. Lets hope they don’t go out of business! Let me know what you think?