This year don’t plan on napping after Thanksgiving dinner this year before you head out in the early hours of November 23 to go shopping on Black Friday. This year companies like Wal-Mart and Sears are opening their doors a day early this year to kick off Black Friday sales at 8 p.m. on Thursday November 22.
When surveyed Wal-Mart customers have said they “like to go out and shop earlier and go to bed earlier,” Wal-Mart’s U.S. merchandising chief, Duncan Mac Naughton, tells The Wall Street Journal. Instead of 10 p.m. Thursday like last year, Wal-Mart will be starting its Black Friday sales at 8 p.m. Sears is also opening up at 8 p.m. on Thanksgiving, and will remain open overnight until 10 p.m. on Black Friday. Gap Inc. will open more than 1,100 Gap, Old Navy and Banana Republic stores on November 22, and an additional 1,500 locations at midnight on November 23. Meanwhile, Best Buy, Macy’s and Kohl’s all plan to open at midnight on Black Friday, the same time they did last year.
I like the idea of Stores opening on Thanksgiving but I do have some concerns. The staff that have to work on Thanksgiving are robbed of precious family time. I also think that by some shoppers will want Black Friday to start earlier and earlier every year if this years earlier opening is successful. What do you think are starting your Black Friday shopping earlier this year?