I am currently reading Enchantment :The Art of Changing Hearts, Minds and Actions written by: Guy Kawasaki’s. If you are unfamiliar with Guy Kawasaki he is the former chief evangelist of Apple. He is presently the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. This is Kawasaki’s 9th book, pretty impressive!
So it’s no surprise that his ninth book comes out in a few days, on 3/8/11 to be exact. Enchantment is Kawasaki’s effort to teach the rest of us how to win friends and influence people, like he does everyday! It’s a “how to” guide that will lead you down the road to entrepreneurial success, with tips on everything from social media like Twitter to wardrobe choices.
Enchantment is a great read, I am still presently reading it. This book will teach you how to sell and market yourself and your business in 2011! It will help you becoming an enchanting individual, enchant your customers, company, employess, your boss, anyone you name it!
My favorite quotes from the book, thus far,
“If you need to enchant people, you’re doing something meaningful. If you’re doing something meaningful, you need enchantment.”
The level beyond telling stories is immersing people in your cause”
To purchase this Book visit Amazon for the best price:
I think this book is a great read, and I truly recomend it, especially to recent college grads!
Disclosure: I received a copy of Enchantment for free from publisher. All opinions expressed in the post are my own and not those of Guy Kawasaki.
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